Planograms can very quickly become overcomplicated, category managers may need to deal with many different objectives, these could include brand or category objectives and may even be tied into supplier or retailer KPIвЂ™s. DonвЂ™t over complicate the process, focus on the big wins first The strategies that are вЂbuilt intoвЂ™ the planogram will most likely not be seen by the majority of end users but its success or failure will be rememberedВ and could lead to resistance to future category resets if performance is poor. You need insights into foot traffic, strong performers, customer preferences, retail trends, etc. Using good data to back up your planogram is essentialД¬reating a planogram without good data is like building a house without a foundation: ItвЂ™s all going to come crashing down. When this happens either the store manager or the category partner may have to deal with the fallout which could end up harming the relationship between store managers, suppliers or category managers. Planograms are essential for retailers, however, planogram implementation doesnвЂ™t always go the way their creators intended, incorrect sizes, out of date planograms, or even the wrong store layout may have been printed out, but worse still, the wrong planogram may have been implemented. Getting planograms implemented (category resets) can be problematic With all that is going on in the world at present the importance of ensuring you have the right products that consumers want is now more important than ever, we already know the best way to manage the range is through the planogram process, but implementing planogram changes (or category resets) has always been a common problem for many different types of businesses to get right.

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